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In The Today Show: Transforming Morning Television, Cathleen M. Londino provides an entertaining and informative look at the first twenty-five years of NBC’s innovative program, from 1952 through 1977. Focusing on Today’s broadcast history, the personalities instrumental to the show’s success, and the show’s contributions to the entertainment industry, this account illustrates how the evolution of Today closely paralleled the development of the broadcast industry and rise of the major networks. In addition to chronicling the show’s history, the author profiles some of the key players both behind and in front of the camera, including Dave Garroway, Barbara Walters, Tom Brokaw, and Jane Pauley.
The vision of morning news developed by Weaver more than sixty years ago endured far beyond his wildest expectation, establishing a model that would eventually be adopted not only by competing networks but also by television programmers around the globe. The Today Show: Transforming Morning Television is a fascinating account of the unprecedented success of this influential program and will appeal to anyone interested in television history.
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